Case Study – SeaWorld Orlando
Marketing Challenge: How to help park visitors find key park locations, engage exhibits as team members and answer poll questions for each stop on the tour.
Insight: Visitors to area theme parks often have a tough time finding their way through busy crowds and across large spaces.
Solution: We created an interactive, self-guided tour using iBeacon technology accessible from an app created for an association traveling to Orlando for a business conference. We created a mapping feature for the app and iBeacons were placed at key locations, helping them navigate the process and load key learning points on their smart phones.
Result: The mapping feature helped visitors orient themselves and beacons triggered the appropriate action as visitors entered and exited zones set up by calculating the ranges of the Kontakt beacons used for this project.