Case Study – Scheiderer Farms, Marysville, OH
Marketing Challenge: Display gardens are a great way to promote plants. However, many lack adequate signage and miss valuable marketing opportunities.
Insight: Scheiderer Farms has created a loyal following on it’s YouTube channel. Most of those videos are accessed on mobile devices.
Solution: Scheiderer Farms recorded 4 videos for their display gardens. These videos feature owner Keith Scheiderer taking visitors through each garden identifying featured plants and garden design information.
Result: Videos are accessed through the Scheiderer Farms app using iBeacon technology. Small signs are used to encourage visitors to download and open the app for a self-guided tour of the gardens.