Case Study - Scheiderer Farms, Marysville, OH - epunched
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Case Study – Scheiderer Farms, Marysville, OH

Posted at h in Case Studies by Kurt Fromherz

Marketing Challenge: Display gardens are a great way to promote plants. However, many lack adequate signage and miss valuable marketing opportunities.

Insight: Scheiderer Farms has created a loyal following on it’s YouTube channel. Most of those videos are accessed on mobile devices.

Solution: Scheiderer Farms recorded 4 videos for their display gardens. These videos feature owner Keith Scheiderer taking visitors through each garden identifying featured plants and garden design information.

Result: Videos are accessed through the Scheiderer Farms app using iBeacon technology. Small signs are used to encourage visitors to download and open the app for a self-guided tour of the gardens.